Sports Car – Benefits
- Choice of model allows you to represent your unique personality
- Further express your individuality with extensive colour palate
- Italian spirit is expressed throughout the design transforming your drive from an arduous daily commute into an experience of pleasure
- German engineering combined with a fully covered maintenance plan means you don’t have to worry, just enjoy the drive. We’ve got you covered.
- The All Wheel Drive system means this isn’t just a Sunday driver, you can enjoy your new car every day, there’s even cup holders!
- 5 star crash rating means you, and your loved ones are safe, no matter what life throws your way
Features & Benefits Worksheet
Define the benefits (what will the customer gain from buying your product or service). Now complete the following statement regarding your own business.
Don’t sell me (your product/service in concrete terms) _Chiropractic care (Adjustments, diagnosis, modalities, soft tissue therapy, rehabilitation__
Sell me (your product/service in abstraction) _Pain free, healthy, happy living__
Complete the statement as quickly as possible. Fill in the blank a dozen times or more. You are looking for the soft stuff. -the feeling, emotions, attitudes, results, consequences, secondary benefits, gut instincts, intuitions, and perceptions that drive your day-to-day existence.
Don’t sell me_Chiropractic adjustments_
Sell me _Feeling lighter________
Sell me _Being able to play sports again
Sell me _Get rid of nagging headache
Sell me _Feel stronger
Sell me _Feel refreshed
Sell me _Being able to play with children
Sell me _Worrying less
Sell me _Eating better
Sell me _Redefining goals
Sell me _Less medications
Sell me _Better sleep
Sell me _Knowledge about my body